Sparkling Ice Launched a Limited-Edition Mystery Fruit Flavor
Laura McQuarrie — August 2, 2018 — Marketing
References: sparklingice & prnewswire
For the summer this year, Sparkling Ice launched a limited-edition Mystery Fruit Flavor and challenged fans to identify the flavor as part of a social media initiative. The zero-sugar beverage is made with a blend of sparkling water and real fruit flavor, plus vitamins and antioxidants.
Previously, Sparkling Ice has launched a variety of fruit flavors, including everything from Orange Mango to Classic Lemonade. Sparkling Ice recently revealed its limited-edition mystery flavor to be Passion Fruit Punch and soon, it will be announcing the grand prize winner of its social media #WhatTheFlavorSweeps sweepstakes.
The influence of foodie culture and experiential eating has inspired many food and beverage brands to put the refined palates of consumers to the test by launching a variety of "surprise" or "mystery" flavors that challenge the senses.
Previously, Sparkling Ice has launched a variety of fruit flavors, including everything from Orange Mango to Classic Lemonade. Sparkling Ice recently revealed its limited-edition mystery flavor to be Passion Fruit Punch and soon, it will be announcing the grand prize winner of its social media #WhatTheFlavorSweeps sweepstakes.
The influence of foodie culture and experiential eating has inspired many food and beverage brands to put the refined palates of consumers to the test by launching a variety of "surprise" or "mystery" flavors that challenge the senses.
Trend Themes
1. Mystery Flavors - Brands are launching surprise flavors to challenge the senses and engage consumers, offering opportunities for new and creative flavor development.
2. Experiential Marketing - Social media initiatives like Sparkling Ice's #WhatTheFlavorSweeps sweepstakes engage consumers and create buzz, presenting opportunities for other brands to leverage experiential marketing.
3. Healthy Beverages - Sparkling Ice's zero-sugar beverage with added vitamins and antioxidants caters to consumers' growing desire for healthy and functional beverages, creating opportunities for other brands to innovate in this space.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry are launching surprise flavors to engage consumers and create buzz around their products.
2. Marketing and Advertising - Experiential marketing initiatives like social media campaigns are becoming increasingly effective at engaging consumers and creating brand awareness.
3. Health and Wellness - The trend towards healthier beverages with added functional ingredients presents opportunities for innovation in the health and wellness industry.
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